Posted by SCRUMstudy® on August 12, 2022
Categories: Agile Certification Scrum Training
It is often seen that Agile has been implemented successfully in different projects. But when it comes to Product Management or NPD (New Product Development), many people get sceptical regarding implementation of Agile. Now it has to be understood that Agile is not a methodology which can be used in a cookie cutter way across any organization. A lot of tweaking and customization is required to make it work. So, in product management, a proper assessment is required to see if Agile implementation will improve performance or not.
Here also, we need to see if the following two criteria are being fulfilled or not:
If we are talking about New Product Development, then Agile actually becomes even more crucial and important. That is because neither the customers nor the PM team has any benchmark to follow. So, frequent discussions and brain storming sessions followed by change in requirements or prototypes will be mandatory for successful NPD. So, it is important to realize that Agile can be implemented successfully in Product Management as well, provided it is understood properly and used in the proper context. Also, management buy in and customer buy in are important components in this scenario, and a good AGILE coach will also be very beneficial.